The geo-based mobile advertising increased by 60% 25 September 2011Posted by computeraholic in Uncategorized.
The success of ‘smartphones’ and ‘tablets’ coupled with the proliferation of flat rate Internet has revolutionized the traditional paradigm changing advertising formats for more personalized and interactive messages. In this context, location-based advertising has soared by 60 percent last year.
The company specializes in mobile advertising Madvertise ensures that the fact of providing ads tailored to the location of the user of the mobile phone with the highest level of detail – country, region, road until you reach a radius of 50 meters from the exact place – multiplies tenfold the impact of the messages, which guarantees the return on investment.
The company says that variables such as age, sex or social class are no longer sufficient to accurately identify the target audience, so that the component of the geographical position this poster opens a new avenue for designing strategies for more posts personalized and direct.
According to data Madvertise handles, about 50